Samuele León Maggi

Career and management

He runs León Management Studio and is the director of several record labels, working in management, production, artist development, strategy and activities connected to the recording industry.

Throughout his work, he has worked on and taken part, directly and indirectly, in projects with artists, producers and creators from the Italian and international music and entertainment scenes, including Biondo, Morgan, Smokepurpp, Zoda, Astol, Latrelle, Reggie Mills, Murda Beatz, Gaia Bianchi, Ludovica Pagani, Niky Savage, Fabrizio Corona, Giuseppe Cruciani, Molella, Laioung, Izi, Tedua, Ronny J (an American producer with credits for Kanye West, Eminem, Travis Scott and Sfera Ebbasta), Il Pagante and Grelmos, the latter two also through live events in whose organisation he took part, alongside other artists and industry professionals.

He has contributed to the development of more than 350 artists, working both with emerging talent and on projects involving established artists. Some of the productions and projects in which he has taken part have reached the charts. As a producer, he has also contributed to several tracks, including productions with Biondo.

He was included in Narrazione Attiva’s Top 50 Management Music Awards, a selection dedicated to active and influential figures in Italian music management.

Alongside management, he has collaborated with record labels on identifying, developing and acquiring catalogues and repertoires. Through these activities, he has contributed to operations involving catalogues containing gold and platinum-certified releases and repertoires that collectively exceed 500 million streams.

In management and live development, he has also managed and organised activities connected to artists’ participation in major international festivals in Europe, handling organisational, strategic and coordination aspects of their presence in international live settings.

Musical background and production

León’s musical background developed through studying and practising genres including progressive rock, jazz, metal and pop, building instrumental skills on piano, guitar and drums. He also gained experience as a DJ, performing in clubs and live settings in various Italian cities and abroad.

As a DJ and producer, he has been released on DJ ROSS’s label (Bang Records) and has also worked with Carlprit, known for tracks including Fiesta and Million and collaborations with Alexandra Stan, and with Kris Kiss, also known for Anthem with Steve Aoki and Hardwell. His international experience also includes his presence at OMNIA in Las Vegas on a night featuring Steve Aoki.

As a songwriter, he has contributed to songs that subsequently reached national charts. His experience as a musician, DJ, songwriter, producer and performer preceded and accompanied his later management work, enabling him to combine first-hand knowledge of the creative process and live performance with the managerial and entrepreneurial aspects of the music industry.

Publications

He is also the author of DiscoSocial and Oltre il quinto potere, publications that have appeared in Amazon bestseller rankings and address communication, media and changes in contemporary industry.

Television and media

Over time, his work has expanded into media, television, events and entertainment. He has been a guest of Luca Casadei on the One More Time podcast and on Fuori dal Buio, experiences that were followed by further opportunities for collaboration.

He has also been mentioned and involved in an editorial initiative featuring Forbes Italia and Warner Music Italy, dedicated to figures and professionals from music and entertainment.

He has also worked as a television presenter on Canale Italia, co-hosting Smart TV Music with Ranzy, a programme dedicated to music and entertainment.

He has collaborated with Rete 4 and Mediaset on Dritto e Rovescio, supporting the editorial team in researching and identifying potential guests and contributors and assisting with organisational aspects of preparing the programme.

In scouting and artist development, he has also introduced and supported artists through casting processes for national television productions, including X Factor and Tú sí que vales, assisting them with applications, preparation and participation in auditions.

Live, events and recognition

In music talent competitions, he was a judge at 6IX Royal alongside Niky Savage in 2022 and at Roma Vision Song Contest in 2026. He has also been a judge at Jumatt Contest, hosted by Giulia Sara Salemi, taking part in the assessment and selection of contestants.

In 2025, he collaborated in managing the Casa Sanremo space as part of Sanremo Unlimited, contributing to organisational and professional activities during the week of the Sanremo Music Festival.

During his career, he has also been named a finalist at the Best CEO Awards, an award dedicated to managerial and entrepreneurial figures.

Communication and institutional relations

Outside the recording industry, he serves as the officer responsible for communication at Conflavoro PMI Liguria, working in institutional communication and public relations. This regional work forms part of Conflavoro’s national context, whose institutional events have seen the participation of representatives of Italian institutions over the years, including Prime Minister Giorgia Meloni.

He has also gained experience in political communication, contributing to regional communication campaigns for some political organisations and groups and supporting communication and strategy activities.

Professional background

Leon’s professional background therefore spans music, management, production, communication, television, media, events, international live activities and institutional relations.